Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, announced today that it received Sears Canada´s distinguished Partners in Progress award for superior customer service in the development and execution of the retailer´s nationwide advertising inserts program.
This year´s award recognized the top 1% of Sears Canada´s non-merchandise vendors that demonstrated flexibility in adapting to changing business requirements, successful and open communications and overall excellence in their business relationships with the retailer.
Sears Canada turned to Vertis in 2010 to help deliver its "One Sears" message to consumers across the country, showcasing the retailer´s broad spectrum of products, including fashion apparel, furniture, appliances and electronics. Through expanded print technologies, reengineered workflow techniques and best-in-class logistics, Vertis successfully delivered a unified and consistent brand presence for the retailer´s 468 corporate and hometown dealer stores through weekly advertising inserts.
With more than 100 locations strategically positioned across the United States and Canada, Vertis combined its exceptional customer service with the industry´s most advanced and efficient production technology to meet Sears Canada´s deadlines, deliver superior quality inserts and ensure brand continuity in every market, every week.
"Vertis´ experience in working with top U.S. and Canadian retail brands enabled their team to quickly and efficiently understand our business and how we communicate with our customers," said Enza Marrella, Director of Print Operations and Distribution for Sears, who nominated Vertis for the award. "Through this partnership, we are engaging our customers with highly relevant communications, which is helping us build better relationships and ultimately driving store traffic."
Sears Canada has been presenting its Partners in Progress award for more than 29 years. Winners are selected from nominations submitted by Sears´ employees who purchase goods and services for the company. This year, 77 winners were selected from Sears Canada´s more than 7,000 service providers.
"Earning the Partners in Progress Award is a significant achievement for Vertis as we continue to build our relationship with Sears Canada and expand our presence in the Canadian market," said Gerald Sokol, Jr., President and Chief Executive Officer, Interim, at Vertis Communications. "This recognition is a testament to our employees´ never-ending commitment to delivering superior customer service and serving as a true marketing partner for our clients."
For more information about this award or Vertis´ strategic approach to direct marketing, please contact Jessica Vastyan with Stanton Communications at 202-223-4933 or JVastyan@stantoncomm.com.
About Vertis Communications
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings-including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing-are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market. For more information, visit www.vertisinc.com.