Allegra Network LLC, one of the world’s leading marketing, print and graphic communications franchisors, today announced that its “Marketing Genius” campaign has been featured in PODi’s, the Digital Printing Initiative, 2011 case study collection.
Allegra Network’s campaign was selected based on its ability to provide franchise members with a self-promotion that illustrated the benefits of integrated cross-media campaigns, increased awareness of the franchise member’s marketing capabilities, generated qualified leads and drove sales. Franchise members who deployed the campaign received an average response rate of 5.8 percent (recipients who visited their personalized URL) and an average conversion rate of 64 percent (personalized URL visitors who completed the online survey). This resulted in 117 follow-up sales appointments and more than $75,000 in new business.
PODi case studies are the largest collection of successful digital print case studies in the world. It establishes their creators as marketing solutions experts and exposes their work to a global audience of marketers.
“Having our case study published by PODi adds great credibility to our marketing program,” said Jessica Eng, vice president of marketing for Allegra Network, the franchisor of the brands Allegra, American Speedy Printing and Insty-Prints. “This recognition further validates the steps we’re taking to transition our Allegra franchise system from strictly printing to providing professional marketing services, while also offering in-house printing technologies.”
For more information on Allegra Network, call (800) 726-9050 or visit www.allegranetwork.com.