Appleton Coated LLC

Utopia and Curious Collection Host Visual Artists to Create Live Action, Large Format Designs at HOW Design Conference

Inspiring, educating and entertaining creative professionals, Appleton Coated will host two distinctive visual artists – Chris Gliebe and Molly Zakrajsek – both creating original 200-square-foot murals at the Utopia and Curious Collection exhibit spaces during the HOW Design Conference. As sponsors, Utopia and Curious Collection also will display their latest tools and promotions in the Resource Center at the Hyatt Regency Chicago, June 24-26.

"As accomplished designers and mural artists, Chris and Molly Z are uniquely qualified to present large-format designs that actively engage viewers. Attendees will experience these two unique artists at work as they create the murals during the course of the conference. Designers will love the experience of peaking over their shoulders and into their creative process," says Ferkó X. Goldinger, Appleton Coated's advertising and promotion manager. "The artists' individual styles reflect the brand spirit for each of these premium coated papers, while inspiring others as the substrate for their own ideas."

With broad lines and bright colors, Molly Z. will create artwork for the Utopia exhibit space. The Utopia  family of coated papers boldly presents extra-bright, ultra-smooth surface sheets that make images and illustrations seem to pop off the page. The six Utopia product lines range from the elegance of Utopia Premium to hardworking Utopia Three.

Gliebe's graffiti art and motion graphics design background create both physical and conceptual movement to capture Curious Collection's versatility and tactility. From shimmer and shine to subtle and see-through, Curious Collection features a full offering Curious Metallics, Curious Translucents, Curious Touch, Curious Particles and Skin Curious Collection.

The original artwork created by Gliebe and Zakrajsek during the HOW Design Conference will be presented to a conference attendee through a random drawing held on June 26. Selected pieces also will be digitally printed as limited-edition posters and note cards.

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