ACO Hardware Names Vertis Communications as Exclusive Newspaper Insert Provider

Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, has announced that ACO Hardware, a home improvement retailer with stores throughout the state of Michigan, has expanded its relationship with Vertis and named the company its exclusive provider of newspaper inserts, Inserts2online and logistics.

Vertis will showcase the retailer’s complete collection of home improvement products, its personalized service and special offers through a highly targeted advertising program which will include the production of single sheets, gatefolds and 8-page tabs. Vertis will maximize ACO’s marketing investment by driving the content online with its proprietary Inserts2online solution that transforms print inserts into interactive online content, enabling the company to engage more customers with tools for researching and evaluating products and specials, making purchasing decisions, sharing offers with friends and printing coupons directly from the company’s website.

“Our partnership with Vertis started in 2009 and we have benefited greatly from their consistently high quality advertising inserts that attract our customers’ attention,” said Jim Zub, Director of Marketing & Advertising for ACO Hardware. “As we continue to look for new ways to serve and connect with our valued customers, Vertis has stepped up and transformed the information in our weekly ads to also exist on our Web site so that shoppers can see our specials and offers with complete convenience.”

ACO is among Vertis’ growing portfolio of home improvement retailers including Lowe’s Home Improvement, Ace Hardware Stores and Menards.

“We are pleased to extend our relationship with ACO and to leverage our interactive expertise to help the company strengthen its customer relationships and increase its online presence through Inserts2online®,” said Don Hensley, Senior Vice President of Inserts Operations at Vertis Communications. “It has been our experience that the combination of traditional print advertising and interactive tools is an extremely effective approach to staying competitive in an increasingly plugged-in marketplace.”

For more information about Vertis’ comprehensive marketing solutions including Inserts2online, please contact Amy Bowman with Stanton Communications at 410-727-6855 or abowman@stantoncomm.com.

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