Resound Marketing, a PR agency focused on helping clients "make some noise," today announced that it has been selected as the agency of record by California's leading large-format packaging printer Superior Lithographics. Resound was tapped to help raise the company's profile with potential customers by promoting the company's proven services for printing litho labels, top sheets, and folding cartons. Resound will also be instrumental in launching Superior's innovative new FirstTouch Interactive Packaging solution – designed to slash the costs and complexity of marketing products to consumers using Quick Response (QR) technology and the mobile web.
Superior Lithographics has been working with packaged food and other product companies for more than 20 years, leveraging state-of-the-art equipment and sustainable practices to reduce packaging costs, prevent delays, and ensure top quality. With its FirstTouch Interactive Packaging solution, Superior continues to lead the way in printing innovation. Businesses can now place an interactive QR code right on their product box, and easily set up a branded mobile web site offering coupons, promotions, and more. Shoppers can scan the code right from their smartphones, right in the store, and be directed to the mobile web site for instant interaction. This allows companies to engage customers like never before, influencing their purchasing decisions while they shop, and encouraging repeat sales.
"Superior Lithographics is truly on the cutting-edge when it comes to helping its customers not only save money but actuallymake money with their packaging," said Kevin McLaughlin, Principal and Co-Founder of Resound Marketing. "As marketers ourselves, we're excited to have the opportunity to spread the word about the incredible value that FirstTouch Interactive Packaging solution can bring, and increase visibility for Superior as the go-to provider for a wide range of printing needs."