GMC Software Technology

SourceLink Cuts Development Times with GMC Software

GMC Software Technology, the standard in customer communications, today announced that SourceLink, a leading marketing service provider, has consolidated their software technology platforms, cut development times while dramatically increasing new business potential with GMC Software Technology.

SourceLink delivers communication solutions. By combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing. Headquartered in Chicago, SourceLink operates in five U.S. locations.

“In addition to using up to four different software applications, each requiring annual licensing and maintenance fees, our IT staff was overburdened when it came to developing new customer applications,” said Steve Cousins, Vice President Technology at SourceLink. “With new solutions from GMC in place, we’ve been able to consolidate our software platform, minimize licensing and maintenance fees while reducing development times from 50 to 70% in most cases.”

Utilizing a full range of applications from GMC Software Technology, SourceLink will be able to streamline existing projects, reduce overall costs and engage new lines of business to complement their existing offerings.

“GMC’s software products provide an end-to-end solution that facilities and streamlines customer communications that are often only found through disparate products coming from multiple vendors” said Michael Watts, President, the Americas, GMC Software Technology. As a result, customers see drastic reductions in training and application development while providing personalized customer communications, across multiple channels with far higher response rates.