INX Digital International Co. will apply a two prong approach at the 18th annual Shanghai International Ad & Sign Technology Equipment Exhibition. Scheduled for July 6-9 at the Shanghai International Expo Centre, INX Digital (Hall W1, Stand 521) will focus on several themes and introduce a couple of new high performance ink products.
As a preferred supplier to the Asian Pacific market, INX Digital will reinforce its corporate image. Planned presentations on "Bringing together chemistry, technology and engineering", as well as "Delivering technologies that drive digital growth", are designed to help people understand the goals and achievements of the company. This includes the new Prodigy™ brand of products, which was formally introduced at the FESPA Americas show four months ago. New product introductions geared for the alternative markets outside North America will include the TRIANGLE LD ink series.
"We are taking this approach for several reasons," said Ken Kisner, President of INX Digital International. "Historically, this event in China is not only well attended with customers and prospects from the Asian Pacific region, but it draws exceptionally well from Latin America and the Middle East. We will have corporate and dealer representatives from those and other areas in the booth, and they will help explain who we are and what direction the company is taking.
"Many people only know us from the past as TRIANGLE. This show will help them understand TRIANGLE is actually part of a much larger company with plenty of resources and a much bigger goal. With a substantial R & D commitment, our reputation as a global industry leader in inkjet formulation and manufacturing capabilities, and the ability to produce new products like Prodigy for the graphic arts and industrial markets, people attending this show will realize the bright future ahead for INX Digital."
Continuing with its plan to introduce more new products to the marketplace, INX Digital will unveil the TRIANGLE LD series of high performance inks. This includes STX LD for HP Scitex XL1200, XL1500 and Grandjet printers, and VUV LD for printers using Spectra, Hitachi Koki, Xaar 126, and Seiko 572 14pl print head technology. A true solvent-based ink, among its many benefits is a greater color gamut and lower cost compared to OEM inks.
"I think the new LD series will make an impact with those attending this show," Kisner said. "The main reason why we developed these inks was to be in a position to match a printer's needs. Many jobs only require short term durability compared to the two-year durability that's the norm. Our formulation matches lower durability needs and what customers and the market have been telling us. With the LD series, they won't have to spend more money on a product they don't require."
Both the STX LD and VUV LD inks will be made available immediately after the show in the Asia-Pacific (except in Australia and New Zealand), Africa, Eastern Europe, Latin America and the Middle East.
INX Digital will also shine the spotlight on several Prodigy brand products. LED-INX, a UV-Curable pigmented inkjet ink, is now available after the company achieved solid test results and received positive feedback from integrators around the world. Application samples of textile inks available for direct-to-fabric printing will be in the booth, in addition to water-based textile disperse and reactive dye inkjet inks.