(L to R) Shaun Holdom, Business Development Manager, Colorific; Michael Crook, Product Manager, Robert Horne Group; and Julian Boulter, Category Manager, Robert Horne Group at FESPA Digital 2011 where the deal was signed.
Colorific has announced that Robert Horne Group has become a Preferred Partner for its Colorific Pro Max inks for Roland printers. This is one of Robert Horne Group's first ventures into selling alternative inks. At present, the agreement encompasses the UK and Northern Ireland.
As part of the agreement, Tech8, the technical support and spares provider for the wide format printing industry, will support Roland machines converted across to the Colorific Pro Max inks. This will ensure that customers benefit from unrivalled support when switching across to Colorific's cost-effective and reliable alternative ink solution.
Julian Boulter, Category Manager at Robert Horne Group, said, "We took on the Colorific Pro Max inks so we could provide our customers with fully-supported access to high quality, cost-effective alternative inks. Print businesses are under ever-increasing pressure to reduce costs without impacting the quality of their output and switching across to alternative inks is one way of doing so."
The Colorific Pro Max inks for Roland printers are fully-compatible with Roland OEM inks and therefore there is no need to flush the system prior to switchover. The colours are matched to the OEM inks and inks are available in CMYK,Lc,Lm 440ml chipped cartridges.
Shaun Holdom, Colorific's Business Manager, adds, "For Roland printer owners, there are clear benefits in switching across to our high quality alternative inks. They are more cost-effective than OEM inks, yet there is no differentiation in the quality of output and no issues switching over. In addition, all Colorific Pro Max ink is backed by its own ink stream warranty. The vast majority of our customers report over 30% cost saving on alternative ink compared to OEM ink."
With Tech8's backing, customers are also reassured of great technical support – in the unlikely event it is required. Justin Atkinson, Business Development Manager, at Tech8, said, "For Roland printers that are now out of OEM-warranties, we are offering continued, cost-effective, comprehensive cover. Customers will benefit from a cost-effective warranty package which ultimately gives them peace of mind – regardless of the age of the machine."