MeadWestvaco (MWV) Corporation announced today that their Tango Advantage Digital C2S product line is now HP Indigo-certified and offers enhanced sturdiness for a higher quality, more substantial feel to any printed piece. The new product is also certified for Kodak NexPress and guaranteed to run on Xerox iGen and most other production volume digital presses.
The new offering will begin shipping to MWV merchants July 1 and will include 10 and 12 pt. C2S calipers, as well as a C2S 14 pt. caliper to satisfy the demand from Indigo users for heavier cover options. The respective cover weights (20x26) for these calipers are 87 pound, 100 pound and 113 pound. The new Tango digital offering has the same 92 brightness and clean-white styling as the Tango Advantage coated cover product line. Matching shade ensures a consistent look across a print campaign whether the pieces are printed on an offset or digital press.
“Tango Advantage has long been known for its outstanding print performance, but what makes our new digital offering really stand out is the sturdier feel,” said Steve Anderson, MWV’s senior director of marketing for its Commercial Print business. “Consumer research has demonstrated that a sturdier printed piece conveys a higher quality brand image. As well, enhanced sturdiness and feel was found to increase consumer purchase intent for the advertised brand.”*
MWV’s proprietary coating and finishing process delivers a 100# (12 pt.) digital cover (and a folio equivalent as well) that is the exact same weight as competitive coated free sheet cover offerings, yet it provides 80 percent greater stiffness and sturdiness.
Anderson added, “For designers and brand owners, the end goal is to have your finished printed piece feel as good as it looks so that the first impression you make with the end-user or the consumer is the best it can be – and that ultimately drives higher sales!”
For more information about MWV’s Tango Advantage portfolio, please contact your print sales rep, merchant representative, or call MWV at 1-866-698-7741. You can also visit mwv.com/tangoadvantage to request a free demonstration kit to feel the difference for yourself!
* Source: MWV Proprietary Consumer Research 2010.
MeadWestvaco Corporation (NYSE: MWV), provides packaging and coated cover solutions to many of the world’s most admired brands, including products for the healthcare, beauty and personal care, food, beverage, home and garden, tobacco, and commercial printing industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 17,500 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the seventh consecutive year.