Esko, Sign & Display Group

Nordic EskoWorld Expo to Focus on New Technology

Customer demand has prompted the return of EskoArtwork’s (www.esko.com) popular Scandinavian ferry roadshow. After its great example in the United States, it is titled "Nordic EskoWorld ". The event gives customers the chance to experience EskoArtwork technologies, learn more from the company’s team of experts and discover how other customers are using the solutions to develop and grow their business.

Nordic EskoWorld takes place on September 6 and 7 in Stockholm and Helsinki. During the event, a large number of EskoArtwork product managers will be on-hand for presentations, product demonstrations and personal meetings.

“Our educational cruise proved hugely popular a couple of years ago and help ed build a great deal of mutual understanding,” says Karsten Nygård, EskoArtwork’s Business Manager, Nordic and Baltic.

“EskoWorld brings together customers, industry partners, product managers and support staff, and is a place to register the voice of the customer, to exchange ideas and share product and application knowledge. EskoWorld is a great chance for us to show customers what we can help them achieve - whether that be through adding value, expanding their portfolio, improving production efficiencies or moving into new markets."

Cruising to success: the Nordic EskoWorld tour details

Tuesday, September 6, Stockholm (following arrivals from 5pm)

Plenary session: Trends in Packaging - by Jan De Roeck, EskoArtwork’s Director Solutions Management. He examines the macro-economic level of the packaging supply business and the industry-specific requirements and explores the key trends in the industry.

September 7, Helsinki (morning sessions)

Workflow Automation - by Wim Delagrange, EskoArtwork’s Business Development Manager MIS Integration. This workshop will detail how business automation is a must to secure profit margins by improving productivity. The session will also show an integrated label workflow in action, with fully automated prepress tools for quotations, order management and approvals.

Structural Design - by Egil Hjelle, EskoArtwork’s Application Engineer. This session will highlight the power of ArtiosCAD, the preferred structural design software of professionals worldwide and detail some of the product's key benefits such as complete 3D integration.

Sign and Display - by Isabelle Noppe, EskoArtwork’s Product Manager Sign & Display software. The workshop will demonstrate how i-cut Suite can help deliver perfect print and finishing, and will discuss EskoArtwork’s vision to apply its leading packaging software and digital finishing know-how to sign and display solutions.

Brand Management - by Jijo Dominic, EskoArtwork’s Product Manager Web Solution. During this session he will expand on EskoArtwork’s role in brand management and product lifecycle management.

September 7, Helsinki (afternoon sessions)

Digital Flexo - by Dan Pulling, EskoArtwork’s Business Development Manager HD Flexo & Color . Participants will discover what can be achieved with HD flexo in label printing and flexible packaging today and learn more about the future roadmap regarding flexo printing quality, automation and the Digital Flexo Suite.

3D Tools - by Henrik Bredberg, EskoArtwork’s Application Sales Manager Nordic & Baltic. Attendees will see interactive demonstrations of packaging-focused 3D tools and learn how 3D technologies can add value to the production process.

There will also be a repeat of the Trends in Packaging session for those not present on Tuesday September 6th. Bookable one-to-one sessions will conclude the day.

Getting to grips with creative branding and press checking

Throughout the EskoWorld event, several guest speakers will complete the conference program:

Lars G. Wallentin, who will discuss efficient communication in the design creation process. Lars spent almost 40 years at Nestlé, and was responsible for developing creative design solutions for brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik and KitKat. He also developed packagingsense.com and has just finished working on the world's first book on packaging communication.

Guest speaker Fredrik Hultin, founder and co-owner of Collabra, will talk about Pack Design Management for Successful Brands.

Kay Thrygg, Prepress & Print Developing specialist, will tackle the Press check basics for the printer and print buyer. Kay has worked as a production manager but also runs his own printing shop, and is a consultant and trainer for the graphic arts industry.

"Aside from expanding our geographical coverage by using the ferry, the unique surroundings will ensure a focused and creative atmosphere. Attendees can discuss product use and best practices with our product experts and among themselves, allowing them to return home with actionable ideas that add even more value to their EskoArtwork solutions,” concludes Nygaard. “On the other hand, EskoWorld provides us with a unique opportunity to learn more about our customers' evolving needs. They have an active role in offering suggestions to further develop the EskoArtwork solutions and their views about our technology, service and support provide critical input for future road map."

More information about the Nordic EskoWorld 2011 can be consulted at the EskoArtwork website at www.esko.com/Nordic_EskoWorld.

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