Purlem Launches Personalized QR Generator

Purlem, the fastest growing Personalized URL platform, has released a QR code generator that creates a unique QR Code for each customer and/or prospect in a company’s database.

"QR Codes have been getting a lot of attention recently, and studies have shown the usage has increased substantially over the last couple of years," explained Martin Thomas, Founder of Purlem. "The trick was introducing the QR Codes into Purlem’s platform, while still maintaining our simplistic approach. What we came up with was a way for our users to create unique QR Codes, for every contact, with a simple click of the mouse."

When combined with Purlem, the QR Code acts as a response mechanism in a multi-channel marketing campaign. Typically printed on an offline promotional piece, the QR Code gives users a convenient way to visit a website. When the QR Code is scanned with a mobile phone, the user will be taken directly to their personalized website, and tracked by the marketer.

The QR (Quick Response) Code is essentially a two-dimensional bar code that is readable by mobile phones with a camera. The QR Codes have become widely adopted in Japan, where they were created by a Toyota subsidiary to track vehicle parts. When mobile phones introduced QR Code readers, the application took on a much broader context. The primary application of QR Codes is now to link consumers to a specific website - In Purlem's case, a personalized website.

"2011 is the year of mobile marketing" states Thomas. "I'm excited to offer such a innovative technology to our users."

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