Survey Advantage released their Print Buyer Satisfaction Benchmarks for the second quarter ending June 30th. The top 10% achieved over 91% print buyer loyalty, top third over 85% loyalty, average performers 76 to 85%, and bottom third performers under 76%. Loyalty scores increased more than one percentage point over last quarter. Results were calculated from 11,029 print buyers evaluating recent performance of the printers who serve them. Congratulations to AlphaGraphics-Evansville, IN for achieving the best overall loyalty rating. 95% of their customers stated they were “Very Likely” to recommend them to colleagues and friends based on their first quarter performance.
AlphaGraphics Network: AlphaGraphics, Evansville, IN, Lisa & Tom Slade
Allegra Network: Allegra Print & Imaging, Portage, MI, Brian Kaufman
Franchise Services: PIP Printing, Greenville, NC, Donald Stocks
Independent Commercial: Print 1, Bethesda, MD, Jeff Gordon
The Survey Advantage Print Buyer Satisfaction Index (PBSI)
Each quarter thousands of print buyer opinions are gathered to measure satisfaction with the recent performance of printers. The benchmark is a compilation of all feedback gathered for printers participating in CustomerPulse, a customer feedback service. The feedback is benchmarked to help printers set performance goals and react quickly to customer complaints. The PBSI is the most comprehensive measure of customer loyalty and performance available in the industry.