Graphic arts companies whose success hinges in part on reaching niche markets worldwide can now access an eight-step program for lead generation being offered by Global B2B Communications—and its upcoming website “Web and Design Science,” www.webanddesignscience.com. This program is specifically designed to help executives overseeing global marketing and/or e-commerce overcome the challenges posed by localized search algorithms, personalized search algorithms, and other ways in which today’s worldwide search engines work against those trying to reach highly niche vertical market prospects on a global level.
Step One is a Landing Page Makeover, utilizing the services of the world’s top expert in pay-per- click advertising to guide how niche-specific web pages can be developed and extensively tested to identify best approaches to reach narrow vertical markets before longer term website optimization and global communications plans are launched. This high return-on-investment Landing Page Makeover service is essentially risk-free, as all payments are returned to any users of the service who are not completely satisfied.
“Most business development managers in companies whom I speak with are unaware of how changes in how search engines work now favor companies that sell locally to the detriment of companies seeking global markets, or how personalized search algorithms make site ranking per se a far less meaningful metric," said Amy Munice, creator of Global B2B. "There are many reasons why these misperceptions about online marketing are so widespread. However, even when the inner workings of today’s Internet are better understood, it’s usually best to test any site revamping step-by-step. Designing and testing web pages for niche audiences to ensure that they communicate correctly to targeted audiences is one of the ways that relatively quick pay per click campaigns can set longer term search engine optimization efforts on a correct course.”
Munice continued, “We’ve enlisted the world’s top expert in pay-per-click advertising, Howie Jacobson, who authored Google AdWords for Dummies and who is arguably the world leader in guiding revamp of AdWords’ landing pages for dramatic improvements in conversions and return-on-investment. His service provides detailed analyses of where web communications are missing the mark. Although objective data from ad campaigns provide a scientific basis for analysis, there is always an element that is more art than science and based on a well-honed instinct of how to combine web and design with verbiage to mesh with a particular audience. Mr. Jacobson has demonstrated this ability to make informed instructions for two or three changes in page layout or verbiage that will have the greatest impact on results in the shortest order. Contrary to what some might expect, he reports that many of his most dramatic makeover results have been for web pages written in languages that he does not even speak. I’ve had the opportunity to observe Mr. Jacobson’s landing page makeover projects as they unfold and I am sure that others will be similarly impressed his cogent and quick analyses.”