EPS-Doublet has announced its partnership with the inaugural USA Pro Cycling Challenge as the official event infrastructure and promotional supplier, responsible for enhancing the look and feel of both the traveling Festival and the race course itself. Providing custom fabrication, textile printing and installation services as the daily stage venue changes, EPS-Doublet has the great honor of ensuring that the integrity of the event's identity is upheld at key points of interest for both the live and broadcast audiences, anticipated to be in the millions.
With a need for quick daily set-up and teardown in each of the host cities, EPS-Doublet will design custom portable structures that specifically meet the demands of simple installation and repeated use. These structures, including start and finish line edifices, a ramped stage for individual time trial starts, and a main stage for awards ceremonies, will be shrouded in the highest quality printed graphics to ensure the brand marks of the event and its sponsors are camera friendly in all types of weather. Branded custom course and mile markers will also be provided.
A highlight of the event for the live spectators will be the Lifestyle Festival and Expo staged in each of the seven finish cities. Billed as "a World-Class event in World-Class locations," the festival will provide myriad opportunities for national brands and local businesses alike to engage with a highly coveted audience. EPS-Doublet will be enhancing the overall Festival experience by providing custom grand entrances, entertainment stage graphics, way finding structures and other various zone identifiers and features. All Festival elements will be specially constructed to enable ease of transportation and assembly as they travel the USA Pro Cycling Challenge route to the grand finale in Denver.
EPS-Doublet is also working with host cities and exhibitors to provide them with branded course-side elements, tents and printed display products, to ensure maximum visual impact for the sponsors and brands they represent.