CPrint International is pleased to announce that Digital Formatting Services (DFS) has been added to its list of Premier Partners. DFS will be providing its variable data printing (VDP) file creation, data and mail presorting-related services to enable CPrint Affiliates to more readily utilize VDP for optimizing their businesses and enhancing marketing solutions.
“We are always looking for creative ways to help our diverse group of Affiliates manage their businesses for growth and profit. The range of services DFS offers permits each Affiliate to utilize VDP in the way that works best for them”, said Todd Nuckols, President of CPrint International. “Those Affiliates not already using VDP now have a very easy way to get started without the usual investments and risks, and those Affiliates already involved in VDP have a resource for expanding their VDP activities or applying more advanced techniques.”
Variable data printing (VDP) is a technique that customizes or “personalizes” each piece printed on digital printing equipment. Instead of printing thousands of copies of the same piece from a single print file, VDP utilizes a unique print file for each printed piece. This permits each piece to be personalized for the recipient in order to the garner more attention and increase response rates.
“We see our services as the perfect compliment to CPrint’s emphasis on sales and financial management,” said DFS President, Lise Svenson. “Our services offer CPrint Affiliates the freedom to use VDP to increase their sales and profits in any way they like while also giving them peace of mind about job costs and execution.”