Given the tremendous, rapid growth of digital printing; designers and production professionals have been forced to quickly learn entirely new methods when designing and preparing files for digital printing.
Finch Paper, in collaboration with Printing Industries of America’s senior research analyst, Joe Marin, fills this knowledge gap and bridges understanding between designers and printers in the industry’s first comprehensive handbook on the topic, the Finch Digital Field Guide: Design Considerations for Digital Printing.
“This is fantastic!” exclaims RIT Professor Emeritus Frank Romano, for 29 years the author of the printing industry’s pioneering guidebook, the Pocket Pal. Upon seeing the Digital Field Guide, he said, “This little book is insightful and concise. It should be required reading for anyone in the printing industry.”
A Look Inside:
Components include a basic breakout of current printing technology, including digital presses, with specific instructions and examples of designing for digital to produce optimal results.
The guidebook frames its practical content at the outset with brief, but to the point, explanations of different processes and technologies, as well as a two-page spread dedicated to showing data-supported growth projections for digital printing.
From actual, comparable, samples of different printing techniques (i.e., offset lithography, dry toner, HP Indigo [liquid toner] and production inkjet); to spot color business card samples from HP Indigo, Nexpress, and the Konica Minolta bizhub; through to dozens of tips (again, with real samples), such as the use of Rich Blacks on different systems; the Digital Field Guide will prove an indispensable resource for creatives and production professionals.
Receive a copy
To order your own copy of the Finch Digital Field Guide, go to: