Océ, a Canon Group company and an international leader in digital document management, today announced the latest in its popular Press Go! free webinars. Next up is a three-part series designed to help commercial printers make the essential transition from print service provider (PSP) to marketing service provider (MSP.) Attendees must register for the free webinars.
“The three Press Go! webinars take business owners through key stages of transforming their companies and services to a new model based on the changing needs of their customers. We are excited to partner with InfoTrends in bringing this high caliber of information to the marketplace,” said Francis McMahon, Vice President of Marketing, Océ North America, Production Printing Systems.
Webinar Schedules and Descriptions
September 8, 2011 – 2:00-3:00pm EDT
Topic: Making the Transition - Moving from PSP to MSP
Service providers face a perfect storm as the need for traditional print-centric business models blends into a business model shaped by marketing services. A marketer’s ability to drive measurable demand generation is critical. Today’s executive teams want to see tangible results, and they want to see them quickly. With the expansion in the number of channels and methods available to connect with customers, marketers are looking to service providers for cross media solutions that deliver quantifiable results. For many service providers, the road map for making the transition to marketing service provider isn’t marked with clear directions. The first webinar of this three-part series explores how technology, economic climate and changes in marketers’ needs are influencing the business strategy of print service providers. Industry practitioners give firsthand accounts of the changes they and their customers have gone through and future changes that lie ahead.
October 4, 2011 – 2:00-3:00pm EDT
Topic: Moving from PSP to MSP - Business Plan Modification
A strategic business plan is a roadmap that competitively differentiates a company’s products and services, target markets, customers, competition and resources needed to deliver products successfully. A cohesive, well conceived and actionable strategic business plan is the foundation many PSPs have used to make a successful transition to MSP. In this second webinar, moderated by InfoTrends, industry practitioners explain how changes to their strategic business plan have helped them successfully make the change.
November 8, 2011 – 2:00-3:00pm EDT
Topic: Moving from PSP to MSP - Effective Go-to-Market Strategies
A marketing strategy is the process of identifying customer needs, competitors, company core competencies, position statements and marketing plans A go-to-market strategy is a set of activities that get services and solutions out into the marketplace. They involve pricing strategies, PR, sales training, beta site testing and more. In this last webinar, moderated by InfoTrends, industry practitioners share successful go-to-market strategies and describe the impact on their transition from PSP to MSP.
The webinars are free, but registration is required. Visit http://www.mypressgo.com to register and to find other valuable information for PSPs and MSPs.