FESPA Bolsters Event Team With New Business Development Role

FESPA is expanding its Exhibitions and Events team with the appointment of Geraldine Chiverton as Business Development Manager, reporting to managing director Neil Felton.

Chivertonbrings close to a decade's experience of business-to-business events, most recently as exhibition sales director on Dubai-based GulfPrint & GulfPack, a flagship sector event in the Middle East region with a satellite programme of conferences and workshops. Prior to that she gained event experience with EMAP Communications working on the leading event for the recycling and waste management sector, giving her valuable insights into the environmental issues that also concern FESPA's global print community. Her earlier career was in publishing, where she occupied a series of sales management positions across business and consumer publications.

Chiverton's initial focus at FESPA will be on the FESPA Digital 2012 event (Barcelona, Spain, February 21 to 24, 2012) exploring areas of potential development for exhibitors and visitors. She will work with exhibitors to ensure that they access all relevant services from FESPA, while also assessing ways of developing FESPA Digital so that it continues to reflect the wider business development opportunities now available to wide-format print service providers.

Felton said, "Three months into my role as managing director, I see the creation of this specific business development role as an important step for FESPA's continued development. Our portfolio of global events has grown - and continues to grow – rapidly. We have a full international calendar of educational events such as our Global Summits and Conferences. We are operating in a dynamic and competitive market where our exhibitors and sponsors justifiably have high expectations of FESPA, and our ability to match their needs with appropriate products and services. Geraldine has the experience, market knowledge and personal qualities to build on FESPA's success to date, developing our proposition to exhibitors and visitors in ways that add value for them and that reflect the ongoing evolution of the markets in which they operate."