WorkflowOne, a leading provider of print management, marketing and distribution services, today announced “Venue,” a software solution that allows retail chains to optimize and closely manage their point-of-purchase (POP) marketing efforts, materials and expense. Using WorkflowOne Venue, retailers can better tailor POP programs by reducing production and distribution costs, increase speed to market, customize marketing messages by location and optimize their overall POP retail effectiveness. WorkflowOne Venue is best suited for organizations that either have significant physical variety in their retail locations (different numbers of windows, registers, end caps, etc.) or those who wish to create more targeted POP materials to improve their effectiveness. Venue manages the intricate relationships among location variables, POP items and the numbers and dimensions of the fixtures and places where POP can be placed allowing companies to produce very precise quantities, ship very accurate POP quantities to each location and allow those POP items to be highly targeted to that location’s clientele.
“Today’s retailers work hard to create an engaging environment for shoppers and one that will drive first time and repeat buyers,” said Thomas Rizzi, Chief Sales Officer at WorkflowOne. “POP materials, properly displayed and customized for a local market and timed correctly with other marketing efforts, can make a significant difference in whether on not shoppers take action.”
By combining its web-based store profile management software Venue, with a nationwide footprint of manufacturing, warehousing and distribution facilities and its expertise in freight and logistics, WorkflowOne can minimize problems associated with large POP-based marketing programs while providing significant cost savings. In fact, when WorkflowOne analyzed the retail distribution methods of one of the nation’s leading wireless providers, the company found a number of ways to save the company money. Today the same company saves approximately $18 million annually on retail POP distribution.