Brown Printing, in collaboration with Winterberry Group LLC, announced the publication of a new white paper that explores the changing dynamics that are redefining multichannel retailing.
The white paper, titled The Multichannel Revolution: New Media, New Approaches, New Opportunities, focuses on industry drivers, data as a competitive advantage, the importance of marketing performance metrics, print’s role in effective multichannel marketing, and the influence of technological innovations on growth in the years ahead.
“Our retail and catalog clients are operating in the face of tremendous challenges— technological upheaval, economic uncertainty and changing consumer behavior” explained Mike Amundson, EVP Catalog at Brown Printing. “At Brown, we believe that providing our clients with informative and actionable information will help them capitalize on opportunities in this volatile environment.”
“The practice of ‘multichannel marketing’ has evolved substantially over just a few years,” said Jonathan Margulies, a Vice President at Winterberry Group. “Significant untapped opportunities remain for retailers of all shapes and sizes, especially as marketing strategies evolve from focusing on channels to focusing on customers, products, and the right tactical approach to bringing the two together. This study aims to provide marketers with information to understand that shift and, in turn, enjoy real and meaningful advantages over the next few years.”
To download a copy of the white paper, please visit www.bpc.com/2011-catalog-study.