Integraphx, a 32-year-old commercial printer based in Charlotte, North Carolina, is changing its name to Boingo Graphics. Boingo Graphics is the latest incarnation of a company that has reinvented itself several times over its multi-faceted history.
The firm, originally known to the public as “Kopy Korner,” started out as a humble copy shop in the basement of a SouthPark office building. Eight locations later, the company consolidated its resources into a single location and became “The Printing Office.” The Printing Office focused on commercial printing and copying services. Its capability of producing over a million copies a day was well utilized by some of Charlotte’s foremost companies.
In 2004, technology and market needs were changing. Digital color printers, internet ordering, and variable data services were utilized to fulfill customers’ expectations for personalized, on-demand printing services. With a clientele that needed an integrated approach to graphic communication, Integraphx was born. Integraphx grew exponentially as it began to acquire other companies increasing its capabilities into the wide-format arena (think banners and trade show graphics) and high-end offset color printing. According to company president Scott Nowokunski, “After acquiring three companies and creating a fourth, we have lived up to our motto; we have become ‘A Really Cool Printing Company.’”
So, you may ask, why Boingo Graphics? Nowokunski says, “The name Integraphx has served us well, but we have found it somewhat limiting as we enter into some of the larger metropolitan areas across the United States. We need a truly unique name to differentiate ourselves as we expand.”
Boingo Graphics was chosen because this company wanted a name that reflected the passion, energy, and creativity that is a vital part of what it does. “We act more like a dot com than a commercial printing company. Over a third of the people in our building are in IT,” Nowokunski continues. “There’s no receptionist or waiting room when you come to see us. You walk into our living room and are greeted by the next smiling face.” Indeed, visitors to Boingo Graphics will immediately be surprised by the office space with its bold orange wall graphics, bright conference rooms where you’re encouraged to write on the walls, and by Tiger and Lily, the company’s cats and chief morale officers.
Excellent customer service and quality have been hallmarks of this company and that will not change. Linda Kirby, VP of Operations, emphasizes, “We have changed our name, but not who we are. We’ve maintained the same ownership since we opened our doors. We have the same great service, same amazing people, and we’re still offering our core products, which involve putting ink on paper.” Kirby also touts the company’s newest service, “In addition, to commercial printing, digital printing, wide-format and trade show graphics, we’ve recently started offering promotional products for the convenience of our customers.”
Company founder, Ed Nowokunski, offers his unique perspective, “When we formed this company back in 1979, we never dreamed how our industry or this firm would change in just three decades. We’ve never been married to the past and that’s been the secret of our success. It’s going to be fun to watch what happens as Boingo Graphics launches us into the future.”