Avanti Computer Systems Limited, a leading provider of Print MIS and Web-to-Print solutions today announced the launch of Avanti CRM Automated Lead Management. CRM Automated Lead Management is another extension of Avanti’s award winning CRM module and API (Application Program Interface) library. This new interface provides for automated real-time communication from a printer’s corporate website to their CRM system in the Print MIS. Visit Avanti at Graph Expo at Booth # 861 to learn more.
With printers now investing in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), the company website has become one of the best sources of new prospects. However, for many printers, website visitors often go untracked and completed forms get sent via email to then be re-entered into a contact management system.
With Avanti’s Automated Lead Management, information about visitors to the website automatically creates a new contact and follow-up activity in a sales rep’s ‘Leads’ tab in CRM (where sales reps manage their funnel).
The ability to automate lead distribution, follow-up and tracking from a printer’s website into their Print MIS is extremely powerful. It streamlines the sales process by automatically creating a funnel of activities for the sales reps, allowing them to spend less time on admin and more time selling!
This is also a huge win for the Marketing team: they now have an ability to track both the timeliness of lead follow-up and lead quality to better understand the ROI of their marketing activities.