Océ, a Canon Group company and an international leader in digital document management, announced that Data-Mail has added the Océ JetStream 2200 system to its fleet of production printers. A long-time Océ customer, Data-Mail is using the Océ JetStream 2200 system, along with Océ PRISMA workflow software, to accommodate increasing demand for affordable variable color in personalized direct mail.
Data-Mail, with locations in Newington and Windsor, Connecticut, is a full-service direct mail production house serving national clients. The company operates three eight-hour shifts seven days a week to prepare, print and mail an average of five to six million direct mail pieces daily.
A Partner to Grow With
According to Data-Mail President, Bruce Mandell, Océ has been and continues to be an important partner in the company’s growth. “Océ has proven itself in our business,” said Mandell. “They are focused on the direct mail space and have earned their leadership position by listening to us and working with our industry to get equipment out there that gives us the flexibility and dependability we need at a manageable cost.”
Clients Expect Speed, Color, Quality and ROI
In recent years, Data-Mail has seen increasing demand for variable color in high-volume direct mail. “Today, about 10 percent of our mail has variable color in it. That’s been the biggest growth market we’ve seen in the last two years. Marketers are getting very serious about using variable color to target their messages and increase their ROI,” Mandell said.
While Data-Mail had machines that could deal with mid-level print quantities, increases in their customers’ needs for high-speed variable color printing required a new higher level, yet low-cost solution.
After evaluating and testing all of the continuous form machines available, Data-Mail selected the Océ JetStream 2200 printer, a production system that delivers full-process color output at speeds approaching 500 feet per minute with 600 dpi resolution. The machine’s print quality, speed, and ability to handle variable color, as well as its cost, dependability and small footprint were among the deciding factors, Mandell said.
“We are very proud of our long partnership with Data-Mail. Playing a part in the continued success and growth of a customer over many years is a special relationship. We are excited that some of our newest technology is giving Data-Mail the capabilities they need to launch a new chapter in their business,” said Francis McMahon, Vice President, Marketing, Océ North America, Production Printing Systems.
Océ PRISMA Workflow Software Adds Flexibility
In addition to their requirement for a faster, more cost-effective variable color printer, Data-Mail needed the flexibility to assign jobs to different machines without having to do extra programming.
Data-Mail addressed this requirement with the addition of Océ PRISMA workflow software. Océ PRISMA workflow software makes it possible for Data-Mail to do data processing independent of the output technology that they will use for the job. With Océ PRISMA workflow software, they can combine data from multiple sources into a single workflow that can be directed to the Océ JetStream 2200 system or another output device based on job characteristics and scheduling considerations.
Growth Depends on Meeting Customer Needs
Differentiating Data-Mail in the marketplace is important to the company’s future. Mandell believes that the Océ JetStream 2200 system gives them a competitive advantage, particularly in the variety of solutions they are able to offer. “Our clients can now see both the conventional side and the variable color side under one roof,” said Mandell. “We can show them multiple options for meeting their specific needs cost-effectively whatever their volumes, number of different forms, or color requirements.”