Xerox Corporation is bringing the world’s only high-speed waterless production inkjet device to Graph Expo 2011, giving printers the ability to produce high-volume, lucrative personalized marketing, transpromo and publishing pages.
The booth will also include Xerox’s full array of digital color and black-and-white production devices and solutions. The offerings deliver a level of productivity and reliability that help printers shift their attention to larger business goals.
To illustrate the power of focus, performers from the world-renowned Cirque du Soleil will join Xerox’s Chairman and CEO Ursula Burns for a keynote on Monday, Sept. 12 at 9 a.m. CST in the McCormick Place Grand Ballroom.
Burns’ remarks and the artists of Cirque du Soleil will underscore how printers can concentrate on what matters most – the performance of their businesses – despite distractions in the marketplace.
Following the keynote, a panel discussion titled “Getting Focused” will feature printers who are reducing costs, growing business, satisfying customers and producing more jobs than ever before. Register for this free event at http://www.xerox.com/GraphRegistration.
Inside the Booth
Xerox’s booth will be the gathering spot for printers interested in learning how new technologies, workflow software, business development tools and cross-media services can help them compete in today’s demanding production environment.
New this year is an interactive Workflow Innovation Hub, where attendees can discover easier and faster ways to achieve business objectives, including how to reduce costs through automation, produce more jobs with Web-to-print, and grow business with personalized printing.
Workflow demonstrations will be shown on Apple iPads which are connected to print engines that will produce the applications. Visitors will see firsthand how the right workflow - supported by Xerox’s business development and professional services - can make their shops more productive and profitable.
Xerox’s Real Business Live! stage will be busy throughout the show hosting conversations with customers about issues that matter most and featuring special performances by Cirque du Soleil.
Graph Expo attendees can join industry conversations using #XeroxGraphExpo. Tweets and other social channel content will be displayed on Xerox’s Social Wall, highlighting comments, questions and responses. Participants could win an Apple iPad 2 for posting approved comments using the Xerox hashtag.
Beyond the Booth
Xerox’s Premier Partners and Customers Forum takes place on Tuesday, Sept. 13 at McCormick Place West Hall. Open to all Xerox customers, the forum will include presentations and networking opportunities. Keynote presenter Keith Grossman, associate publisher at Wired magazine will speak to “Is Print Dead? The Continuously Evolving Media Landscape.” Register for the forum at http://www.xerox.com/GraphRegistrationP.
Graph Expo takes place Sept. 11-14 in Chicago. Xerox’s booth is No. 400.