MediaExx (MX), a new company offering customized marketing services to subscribing companies, has announced the pre-launch of their new Marketing as a Service (MaaS) solution for small and mid-size businesses. MediaExx will officially launch at Graph Expo, September 11–14, 2011, at McCormick Place in Chicago.
In the past 20 years the number of marketing and promotion media channels that businesses must use to reach their clients and prospects have increased dramatically. It is imperative to understand which channels—and which combination of channels—provide the best opportunities to reach fragmented target audiences. That knowledge, and implementing an effective marketing plan for each and all of them, require a combination of effort, diligence, and persistence beyond what most small businesses can afford in time or money. Because small and mid-size business owners and executives concentrate on the daily operations of their business, they rarely have the time to create and implement a comprehensive and consistent promotion plan using multiple traditional and new media. However, MediaExx can.
With MediaExx’s MaaS subscription program, small and mid-size companies and sole practitioners gain low-cost access to proven experts in marketing and media, specific to each company’s own needs. The MediaExx planners—called “MediaExxperts”—assess and analyze companies’ business objectives and needs, create a tailored marketing plan, develop a budget, implement the plan, and deliver affordable results on time and within budget.
Advantages for MediaExx subscribers include access to experienced guides, leading the way through a constantly shifting media and marketing channel landscape. Marketing as a service also frees time-strapped company principals and executives to concentrate on the details of running their businesses. They can be secure in the knowledge that their MediaExxperts are working behind the scenes to deliver measurable results.
“MediaExx offers the best-budgeted and best-integrated marketing projects from experienced industry professionals,” says Mark L. Myers, founder of MediaExx. “What’s the difference between acceptable and outstanding? Cookie-cutter marketing vs. custom-designed solutions? Sales and profits? That difference is MediaExx.” Myers explains that MediaExx puts together a specialized team of media experts who can quickly and efficiently create and deliver a customized marketing program. “Delivering measurable results is our first priority,” he said, “and we’re excited to be on the cutting edge of what we call ‘Marketing as a Service.’”
MediaExx offers a variety of plans individualized to specific companies. A basic subscription to MediaExx’s MaaS program includes:
- weekly marketing newsletter with usable tips and tools
- marketing business plan forms
- Web site specification or analysis
- strengths and weaknesses analysis
- market positioning
- GoToMeeting consulting bi-weekly
- POs for media buys with bulk agency discounts
MediaExx offers a range of plans based on client needs. Advanced plans offer subscribers more face-time with their MediaExx expert partner. Other services offered by MediaExx include search engine marketing services, e-mail marketing design and execution, affiliate marketing, Web development and design, and more.
A basic “Silver” subscription plan costs $295 per month. Advanced plans—Gold, Platinum, and Black—which offer greater access to a MediaExx subscriber’s personal expert partner, are available starting at $450 a month.