Appleton Coated LLC

Curious About Print Demystifies Curious Metallics with Printed Demonstrations

The first in a new series of educational guidebooks, “Curious About Print: Your Guide to the World of Curious Metallics” demonstrates uses and techniques for successful results that intrigue and captivate readers.

The new “Curious About Print” may be requested online or by calling 800-779-0872. The guide explains and shows how to enhance creative applications during pre-press, to ease production, and to accentuate printed communications and package designs.

“From eye-popping direct mail, brochures and annual reports; to cool menus, cards, invitations; to luxury packaging and box wraps for everything from perfume to champagne – the shine and shimmer of Metallics interplays with printed images in interesting ways,” says Ferkó Goldinger, advertising and promotion manager. “As part of the designer’s intended effect, the distinctive metal-like surface can show through the ink and pique the recipient’s interest.”

Printed using digital, offset and UV, “Curious About Print” encourages partnering with experienced printers. The guide offers hints and tips to optimize image selection and reproduction, advice on working with metallic and UV inks, and recommendations for gaining quantity without sacrificing quality. This edition also features embossing, foil-stamping and other specialty processes that showcase the capabilities of the grade

Complementing Curious Metallics, the Curious Collection presents a full offering of Curious Translucents, Curious Touch, Curious Particles and Skin Curious Collection. Green Power is now a standard feature for four of the Curious Collection product lines - Metallics, Translucents, Skin, and Particles. The renewable energy purchased is in the form of wind, solar and biogas and comes at no extra cost with customers’ orders.

Along with the addition of Green Power, four of the most-popular Metallics sheets also are available in 100% post-consumer recovered fiber (PCW) content. The entire Curious Collection is Forest Stewardship Council (FSC) certified and available in new, convenient, smaller sheet count packages.

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