Mohawk Fine Papers announces the launch of Mohawk MakeReady, a new service platform designed to help digital printers keep pace in the rapidly changing industry with practical tools and actionable guidance to help them meet their business objectives.
Mohawk launched www.mohawkmakeready.com. The new MakeReady site features content organized around four primary categories: production, marketing, sales and operations. Mohawk’s goal is to provide digital printers with straightforward strategies that they can put to work immediately. The site includes actionable articles on marketing your printing business, concise videos on operational efficiency and relevant PowerPoint presentations that showcase how to identify sales opportunities. In addition, the site offers print-ready die-lines and templates to support Mohawk’s new Bravo line of specialty digital substrates.
This new service platform puts Mohawk’s knowledge, relationships and experience as a leader in digital substrates to work for digital printers with a goal of helping them make more efficient use of their time, materials, people and entrepreneurial energy. At its core, Mohawk MakeReady will provide actionable information and tools that can help digital printers implement best practices, craft effective sales strategies and create opportunities to use and promote new high-value products.
In addition to the content-rich web site, Mohawk MakeReady digital experts are available to present information and consult on location host webinars to deliver MakeReady content, develop custom training events or help address a specific business need.