PODi, Digital Printing Initiative

Xerox Gold Sponsorship Anchors 2012 AppForum Conference

PODi, the Digital Printing Initiative, has announced that Xerox will be a Gold Sponsor at the 10th annual AppForum, the industry’s leading international digital printing conference, January 23 – 25, 2012 at Tropicana Las Vegas. PODi is also pleased to welcome Avanti and PrinterPresence as AppForum Bronze sponsors. Thought leadership and innovative sponsors are staples at this cornerstone event for the digital printing industry. “AppForum provides us with the most impressive and relevant information downloads in the industry,” says attendee Alin Jacobs, Chief Marketing Architect at iC3. “It’s my favorite Thought Leadership Conference.”

“AppForum is where vendors with new ideas and exciting product developments connect with users looking for ways to be more efficient, generate more revenue, or make higher profits,” says PODi president, Rab Govil. “It’s not a trade show. It’s a truly independent forum, attended by decision makers ready for quiet one-to-one discussions with top industry movers like Xerox. They’re here to learn how they can make more money with digital print.”

Gina Testa, Vice President, Worldwide Graphic Communications for Xerox Corporation, says, “Xerox provides value for all aspects of a digital business so our customers can focus on what matters most to them. We deliver that value by offering market leading technology, award winning workflow automation, results-generating business development and proven production consulting services. PODi continues to do its part by dedicating a conference to industry leading applications, giving printers the education, tools and insight needed to be successful in today’s demanding marketplace.”

“There are more ways than ever for attendees to easily connect with all of our sponsors this year,” says event organizer and PODi Affiliate Caslon’s GM, David Erlandson. “Our new Tools and Technology Track features panel discussions on tech topics like web-to-print, Personalized URLs or QR codes, led by experts from sponsoring companies. The audience will have a unique opportunity to learn from specialists and hear several points of view.” Additional sponsor-customer touch points include new scheduled product demos, enhanced interactivity at Vendor Fair and Intro Hour, and the popular Gold Sponsor educational sessions presented by successful customers.

“PODi’s AppForum is, by far, the “must attend” event of the year for those folks looking to drive the digital side of their business forward,” says Avanti’s EVP Stephen McWilliam. “Multi-vendor shops are a reality – getting everything seamlessly communicating is, therefore, the big challenge. Avanti is proud to have a tight integration of its Print MIS software with the majority of the industry’s top vendors.”

PrinterPresence’ President, Tawnya Starr says, “PODi brings together the best of the best in the industry from vendors to attendees. These are all businesses with a passion for the industry and are relentless in looking for new opportunities using technology and creativity. The PODi AppForum is one of the few events in the industry where vendors and attendees collaborate and share ideas. This is a must attend for PrinterPresence and one we are proud to sponsor.”

PODi’s AppForum is a three-day educational digital printing conference, featuring Pre-Conference Intensives plus two days of breakout sessions, combined with networking opportunities and a Vendor Fair. Session topics range from collateral/brand management solutions and ecommerce to innovative business strategies, solution sales training, tips for transitioning to a more profitable marketing services model, and new developments in digital printing technology.

A limited number of sponsorship opportunities for AppForum are available. All sponsors signed before December 1 will be considered for a Tools and Technology discussion panel. Get more information at www.AppForum.org/sponsors-info.

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