Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced document management technologies and Managed IT Services for the desktop to the print shop, today announced that it was listed as a Top 100 Brand within the prestigious Brand Keys Customer Loyalty Leaders 2011 Index. The 10th Annual Loyalty Leaders list gives the loyalty rankings for the top 100 brands, out of the 528 brands Brand Keys assessed in 79 industry categories for the 2011 Brand Keys Customer Loyalty Engagement Index.
Konica Minolta is ranked #75 (up from #83 in 2010), and is the only MFP Office Copier manufacturer included on the 2011 list. Konica Minolta has been positioned in the Top 100 five times in the past six years including the last four consecutive years. Other global powerhouse brands (and their respective ranking) listed on the 2011 list include: Amazon (1), Apple (2), Facebook (3), Google (16), Ford (86), McDonald’s (90), and Starbucks (100).
Each year, New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys more than 46,000 adult Americans to determine how brands rank in customer loyalty. Earlier this year, Konica Minolta was awarded first place in the 2011 Brand Keys Customer Loyalty Engagement Index in the “MFP Office Copier” category for the fourth consecutive year.
“It’s a good sign of customer loyalty when you end up in the Top 100. It’s a better sign when you are the only one in your category to make the list. And it’s the best sign when you move up every year. Our congratulations to Konica Minolta for their ability to engage customers and build loyalty. That’s what the future is all about.” Robert Passikoff, Founder and President, Brand Keys.
“Konica Minolta is honored to be recognized as the top global brand in the MFP Office Copier category for the fourth consecutive year by Brand Keys,” said Kevin P. Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc. “Our award-winning technologies and services continue to distinguish themselves as the highest quality technology solutions in the marketplace. This recognition further reinforces our company vision that customers count on Konica Minolta for their entire gamut of advanced document management.”