When Dina Kessler, Chief Operating Officer and co-owner of Jacksonville (FL) print and direct mail company, Kessler Creative, vowed to spend more time with her customers, she didn’t realize a software program would be the key. Today Kessler, who co-owns the company with husband, Keith Kessler, credits her new software, citing its automated programming and the ability to manage her business from her iPhone allows her the free time she needs to handle the growing demand for customer interaction. Today Kessler announced the installation of its newest business management software platform, Virtual Systems’ Digi-Shop software, designed for managing marketing service operations.
Created by Bellevue (WA) based Virtual Systems, Digi-Shop is an integrated system for estimating, job tracking, inventory, postage accounting, and streamlined customer billing. Digi-Shop allows companies to have immediate access to their client and job information resulting in better customer service and higher profits. While many direct mail operations are restricting capital purchases, Kessler Creative sees an opportunity to increase efficiencies by installing Virtual Systems’ Digi-Shop business management software.
Kessler said, “From the second we saw the demonstration it looked like a simple system to use. It’s very user friendly.” She continued, “My main goal in changing over our software was to be able grow our business by getting outside the office more. That would allow us to understand our existing customers better and give us the time to generate new business. Digi-Shop’s systems automation and iPhone app were exactly what we needed.”
Chris Huber, President of Virtual Systems, stated, “We enjoy it so much when our products create profound improvement in our customers’ organizations. It’s gratifying to know we’re helping companies like Dina’s to fulfill their commitments their clients.”
Added Kessler, “This decision was mostly about our clients: they get more of us. They can view their project status online, they get better eficiencies. Our company benefits because we can be more efficient and more profitable. We’re thrilled with the software and thrilled with the service Virtual System provided to get us here.”