Eastman Kodak Company

Kodak Design2Launch Brand Manager Drives Efficiency, Improves Brand Quality Consistency, and Accelerates Time-to-Market for the Enterprise

Kodak announces KODAK DESIGN2LAUNCH Brand Manager, a centralized digital workflow and brand-asset management solution. The solution will be available for demonstrations at PACK EXPO (booth # S7014) in Las Vegas, Sept. 26-28.

This technology enables enterprise packaging and marketing teams to securely approve, organize and distribute packaging and marketing artwork, layouts and other digital assets to departments, regions and suppliers. The web-based solution provides end users with process management tools that can boost operational efficiency, increase speed-to-market and improve brand consistency over multi-channel marketing and packaging assets.

“Faced with global expansion and increased customer demands, enterprises require better ways to market, manage, protect and grow their brands,” said Ron Malloy, Director of Enterprise Growth Initiatives, Kodak’s Business Solutions and Services Group. “DESIGN2LAUNCH Brand Manager helps to put standards in place that enable brand teams to leverage automation to generate costs savings, maintain content consistency, and achieve more powerful results.”

DESIGN2LAUNCH Brand Manager provides a full end-to-end set of configuration tools that help marketing and enterprise packaging teams reduce the amount of cost, rework, status meetings and cycle time. Tasks and functions are made available through an intuitive user interface that accelerates adoption, enables organization-wide change management and establishes best-practice standards.

DESIGN2LAUNCH Brand Manager includes controlled access to a single source of works in progress and approved repurposable digital assets. This feature supports brand consistency and affords real-time collaboration to improve business processes. A secure audit trail assures authenticity of process, with clearly defined and tightly managed workflows and approvals.

“DESIGN2LAUNCH Brand Manager demonstrates how Kodak continues to develop technologies that help customers benefit from the power of workflow process automation and systems integration,” said Jon Bracken, General Manager, Unified Workflow Solutions, Kodak’s Business Solutions and Services Group. “These capabilities help our customers build solutions that are capable of providing a return on investment to fuel future growth and success.”

Flexible configuration settings and scaling support allows DESIGN2LAUNCH Brand Manager to quickly adapt to changes in business processes and seamlessly integrate with existing enterprise systems. Built with a focus on Service Oriented Architecture (SOA), DESIGN2LAUNCH Brand Manager offers a robust plug-in framework and support for the J2EE platform, an industry-leading standard for enterprise applications.

Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses. Through a network of service professionals in 120+ countries, Kodak provides technical, professional, consulting and managed services to enable customers to focus on growing their businesses, maximize productivity, and more effectively manage risks.  

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