Adobe Systems Inc.

Adobe and WoodWing Accelerate Publishing on Tablets With Adobe's Digital Publishing Suite

At its MAX 2011 technology conference, Adobe Systems Incorporated has announced WoodWing Software will both integrate and offer Adobe Digital Publishing Suite as part of an alliance between both companies. Today's announcement extends a long-term relationship with WoodWing that was founded on WoodWing's support for Adobe InDesign and Adobe InCopy software. WoodWing will be integrating Adobe Digital Publishing Suite into the WoodWing Enterprise Publishing System and will now offer the Enterprise and Professional Editions of Digital Publishing Suite as a Value Added Reseller. Now WoodWing customers can combine the WoodWing editorial workflow solution with the benefits of Adobe Digital Publishing Suite in a single, cross-media workflow.

"We see an increasing desire to deliver content to tablets – not only from magazine and newspaper publishers – but also from large corporations, small businesses and ad agencies," said Todd Teresi, vice president and general manager, Media Solutions, Adobe. "We are thrilled to see WoodWing adopt Adobe's Digital Publishing Suite and our agreement with them allows us to quickly scale our digital publishing business to serve an expanding customer base in a wide variety of market segments and geographic regions."

"We're very excited about our new tablet publishing alliance with Adobe," said Erik Schut, president, WoodWing Software. "By deepening our strategic relationship with Adobe we can fully concentrate on our core activity: to provide our customers with efficient multi-channel publishing solutions, making use of Adobe Digital Publishing Suite for tablet publishing. Adobe has a great market vision and roadmap and we're thrilled to drive the next wave of tablet publishing together with Adobe."

WoodWing will now solely offer Adobe's Digital Publishing Suite for publishing to tablet devices. Within WoodWing Enterprise, users will be able to create .folio files using Content Station and WoodWing's Digital Magazine Plug-ins for InDesign which are then automatically uploaded to the hosted Digital Publishing Suite platform. WoodWing customers will gain the ability to create branded applications directly within Digital Publishing Suite giving them tight control over the complete tablet publishing process, leverage a robust and reliable distribution network for fulfilling content to tablet devices and access foundational analytics driven by Adobe Online Marketing Suite.

WoodWing will cease the sale of its Reader Application and Content Delivery Service, effective immediately. Customers already using these solutions are expected to have transitioned to Digital Publishing Suite by November 2012. Adobe will work closely with WoodWing to ensure their current tablet publishing customers are seamlessly and smoothly migrated to the Digital Publishing Suite platform.