Direct Mail Workshop Features National Folding Expert

Trish Witkowski, graphic arts industry "rock star" and Chief Folding Fanatic at foldfactory.com, will lead direct mail creativity workshop following PRINT DELIVERS Oct. 26 in Newton, MA.

Witkowski will deliver three hours packed with inspiration and direct mail tips. She will share samples from her world-famous folding sample library and provide attendees high-impact tips on using folds to get more bang for their marketing budget. The session includes a hands-on session at the end of her presentation. The cost is $125, which includes a lunch and a seat at PRINT DELIVERS.

"Marketing professionals are always looking for creative ways to maximize their promotional budgets and Trish has developed ways to do so through folding techniques," said Christine Hagopian director of programs at PINE.

Witkowski is an award-winning designer with extensive experience in marketing and collateral design, POP, packaging and direct mail. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media). She held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and finishing and is the creator of the FOLDRite brochure folding system. Current publications include: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.

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