Survey Advantage released their Print Buyer Satisfaction Benchmarks for the third quarter ending September 30th, 2011. Top performing printers (top third) achieved over 86% loyalty, average performers 76% to 85%, and poor performers under 76%. The industry average remained the same at 81%. Results were calculated from over 9,400 print buyers evaluating recent performance of the printers who serve them. Congratulations to “The Print Shop for achieving the best overall loyalty rating. 99% of their customers stated they were “Very Likely” to recommend them to colleagues and friends based on their third quarter performance. Warren Miller’s team has always been in the top 25%, but finally took top honors.
Independent Commercial: The Print Shop, Wisconsin Rapids, WI, Warren Miller
Allegra Network: Allegra Print & Imaging, Glendale Heights, IL, Gary Blaski
Franchise Services: Sir Speedy, Haverton, PA, Michael Brown
AlphaGraphics: AlphaGraphics, Franklin, TN, Lisa & Mark Welsh
CPrint: BayPrint, St. Petersburg, FL, Al Karnavicius
Each quarter thousands of print buyer opinions are gathered to measure their satisfaction with recent performance of printers who serve them. The benchmark is a compilation of all feedback gathered for printers participating in CustomerPulse. The feedback is published to help participating printers benchmark performance and react quickly to customer feedback. Results are segmented by brand, size, and other classifications. The PBSI is the most comprehensive measure of print buyer loyalty and printer performance available in the printing industry.
The process is designed to help any size printer with prices starting at $49/month. The vision of the PBSI is to improve industry performance through reliable real-time buyer satisfaction benchmarking.