Contra Vision are delighted to announce the winners of our Contra Vision 3rd International Wrap Artists Competition.
Contra Vision, the UK based originators of see-through graphics, established this prestigious competition to honor the best examples of window graphics worldwide, timed to coincide with SGIA in New Orleans.
There were some wonderful entries from across the globe including Europe, North America, South Africa, Japan, Australia and New Zealand.
The main categories for entries were building wraps, vehicle wraps, point of purchase and interior design (best internal application), together with two special awards. All entries must have been produced using either Contra Vision products or Contra Vision licensed materials.
The prize for all six winners was a specially commissioned glass sculpture and $1000 (US) and travel expenses for the overall winner which we can reveal was Omnigraphics from Auckland, New Zealand, for their building wrap promoting the Rugby World Cup, with the strapline, ‘The World’s here to play’. Entries could be made by either the creative team from the client company or the printer who produced the finished product.
Our judges included a range of specialists from the creative and print media, including Duke Zimmerman, CEO of Zimmerman Fine Art and for many years on the board of SGIA, Stan Kilpin, Editor of Image Magazine in Australia, Val Hirst, Editor of Sign Directions in the UK, and Lisa Tomlinson, Planning Director of McCann Advertising UK. Lisa commented, ‘as Head of Planning for a large UK advertising agency, it has been fascinating to see how see- through graphics is being used worldwide to extend corporate and brand campaigns.’
Best Building Wrap
Omnigraphics won best building wrap for an office block in the Auckland city Centre, creating a mega-billboard promoting the Rugby World Cup slogan ‘The World’s here to play’. The overall campaign which also featured a large scale wrap showing New Zealand rugby players on the KMPG building and matching images on train windows was a spectacular example of how see-through graphics can extend a campaign across a whole range of eye-catching media.
Best Application, Interior Design
The Wacoal project which won the Best Interior Design Application is a ‘total window’ retail graphic of Contra Vision ORS on non-perforated, self- adhesive polyester. It has won because Dainippon SCREEN’s solution is a world first in window graphics, being see-through and displaying a different image outside the shop to the image facing inside. The inside facing design is dominant during the hours of darkness, which makes for great advertising, but can easily be seen through during daylight hours, when the outside image is clearly visible. This creates a really striking interior image in the hours of darkness this greatly adds to the ambience of the store. Wacoal is the leading sportswear brand in Japan.
Best Vehicle Wrap
The Kellogg’s ‘Crunchy Nut ‘double decker bus side advertisement uses Contra Vision Performance perforated window film with Grayliner. It combines creativity with humor, reflecting the campaign theme of the lengths people will go to for Crunchy Nut cornflakes in a format which produces a high visual impact. The wrap was printed and produced by VGL Graphics in Reading, England.
Best Point- of-Purchase