Eastman Kodak Company

DaeMyung ITS Adds Kodak Prosper Press, Prosper Imprinting Systems, and Nexpress Photo Press to Boost Direct Marketing Capabilities

After evaluating digital printing solutions from a variety of suppliers over the past year, DaeMyung ITS has selected the Kodak Prosper 5000XL Press, Kodak Prosper S10 Imprinting Systems and a Kodak Nexpress Photo 3300 Press for its growing business. A pioneer in the Korean print market, DaeMyung already operates a number of Kodak Versamark Printing Systems and innovative Prosper S10 Imprinting Systems as well as RFID equipment and several finishing and fulfillment solutions. Citing its low printing cost and high productivity, DaeMyung will employ the Prosper 5000XL Press to enhance its direct mail offerings.

"We have been investing heavily in our digital printing capability for more than 10 years," said DaeMyung CEO Myung-Gil Hyun. "Our experience with Kodak has been excellent, and we are excited to extend our production capabilities with the addition of the Prosper 5000XL Press. Kodak has already proven itself as a trusted partner for our business—providing us with outstanding support. This made our decision to further invest in Kodak technology an easy one."

DaeMyung recently hosted customers and media for an open house at its facility to showcase the enhanced production capabilities it gained with the new Prosper 5000XL Press. Demonstrations of the press and a variety of application samples helped the more than 200 attendees learn more about Kodak, the worldwide market leader in color web inkjet presses, and the exciting new opportunities made possible by Kodak Stream Inkjet Technology and the Kodak Prosper Press Platform.

"By delivering digital without compromise, the Prosper 5000XL Press is helping print service providers such as DaeMyung transform their businesses and truly position themselves for the future of the industry," said Vince Ferraro, Worldwide Vice President of Marketing, Digital Printing Solutions, Kodak. "Kodak Continuous Inkjet Technology delivers quality, productivity, and cost that drive a wide range of advantages and efficiencies for the user. Our customers are visionary—embracing the future of commercial inkjet printing today."

The Kodak Prosper 5000XL Press features a print speed of up to 650 fpm (200 mpm) with image quality approaching 175 lpi and a monthly duty cycle of up to 90 million A4 pages. The press is able to handle both coated and uncoated papers, including glossy coated, with basis weights ranging from 45 gsm–300 gsm (30 – 200 pounds). In addition, the press boasts an advanced ink formulation to further enhance print quality and durability.

The Kodak Nexpress Photo 3300 Press expands DaeMyung's capabilities to offer premium direct mail products for VIP customers, providing exceptional print quality with variable data. It also allows them to expand services to offer high-value photo-based products. In an independent study just completed by SpencerLab, the Kodak Nexpress SX Digital Production Color Press achieved an overall highest rating in photographic print quality, demonstrating the best all-round performance across the majority of attributes evaluated.

The Kodak Nexpress Platform offers best-in-class productivity and application reach through features such as the long-sheet option (26 inch), inline dimensional printing, which is unique in the marketplace, and unparalleled substrate flexibility. DaeMyung uses the Kodak Prosper S10 Imprinting System to add variable information in the form of barcodes and shipping numbers as a part of a mailing fulfillment offering.

DaeMyung began as a manufacturer of business forms in 1974 and expanded into direct mail production in 1990. Today the company offers everything from business forms, envelopes, and labels to direct mail, TransPromo, and RFID printing. With more than 175 employees, DaeMyung is committed to serving its customers with cutting-edge production technology that enhances return on marketing investment.

Hyun concluded, "Our customers expect the highest quality at a reasonable cost, and this move will equip us to do just that. Being one of the earliest adopters of the Prosper Press Platform in the region gives us an important advantage, and we plan to make the most of it."

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