GMC Software Technology

GMC Software Technology to Showcase GMC Inspire and Campaign Management Solutions at mediaPro 2011

GMC Software Technology has announced that the company will showcase its latest solutions for campaign management at mediaPro 2011, November 1-2, 2011, Olympia, London, stand number i70. In addition, the company will provide attendees with live demonstrations of automated marketing communications across multiple channels.

GMC Software Technology is a leader in Customer Communications Management. The company's flagship solution, GMC Inspire, makes it easy for companies to execute integrated multichannel campaigns that engage and build two-way dialogues with customers. The company states that using GMC Inspire, businesses see measurable results through significant increases in response rates, cross-sell/up-sell and higher returns on marketing initiatives.

For marketing leaders, GMC Inspire's Campaign Management solution provides end-to-end capabilities to build, deploy and measure multichannel campaigns. The solution also captures and tracks customer responses and directs them back to the originators, allowing for triggered follow-on actions and more personalised, relevant communications. Customer responses can be measured through SMS, print and e-mail communications and businesses can also drill down to a granular level data of click-through rates, open rates, visits to personalised URL's and callbacks.

The company will demonstrate GMC Inspire Campaign Management at this year's mediaPro event.