Roll Play, a new blog from Avery Dennison Graphic and Reflective Solutions, was highlighted in Booth #3057 at the 2011 SGIA Expo. AveryRollPlay.com is an interactive opportunity for the graphics community to connect, share and learn.
"At Avery Dennison, we believe that behind every application is a story about a printer, a converter or an installer, an idea and an array of product choices," said Todd Hain, marketing communications manager at Avery Dennison Graphics Solutions. "We created AveryRollPlay.com as a platform for print service providers to share their stories, for our experts to contribute their ideas, tips and tricks for the use of graphics materials and a place for informal conversation."
A unique feature of the blog includes the "Share" page, where installers, designers and converters are encouraged to share videos of their work through YouTube. Once a video is approved, it will show up on the "Watch" page and be promoted through the Avery Dennison Graphic and Reflective Solutions' Facebook page and Twitter account, @averygraphics.
Avery Dennison's experts are providing tips on installations and specific products, trends they're seeing in the industry and inspirational projects on the "Read" page. Hain is a frequent contributor to the blog along with several in-house veterans, including Steve Gary, market segment manager for fleet and architecture, Paul Roba, technical manager, and Molly Waters, technical specialist, with over 50 years of combined industry experience. In addition, guest bloggers from organizations within the industry will be sharing their thoughts and opinions on a monthly basis.
"Avery digital, opaque, transparent and reflective films are the canvas for creativity in many applications such as vehicle graphics, branding projects, signage and interior design," added Hain. "We're really looking forward to seeing what the graphics community is doing with them."
A recent post highlights a billboard project from Image Options in California. Avery Dennison vinyl was printed with Newcastle Brown Ale graphics and then turned over to artists in New York, who applied thousands of bottle caps that create a shadow at night.