Avery Dennison Graphics Solutions

Avery Highlights New Graphics Products at SGIA Expo 2011

Avery Dennison Graphic and Reflective Solutions showcased two new product lines in Booth 3057 at SGIA Expo, including Avery Supreme Wrapping Film and Avery MPI 3300. In addition, media for application on walls, windows and floors was on display in the architectural demo area.

Avery Supreme Wrapping Film is a new opaque-film product line available in 33 colors that provides a finish similar to paint for vehicles and trucks. The new paint wrap product line, featuring Easy Apply RS technology, was displayed on a Ford Mustang GT. Molly Waters, technical specialist at Avery Dennison, led installation demonstrations at 11 a.m. and 2 p.m. each day of the show.

The recently launched Avery MPI 3300 digital promotional film product line of six calendered films is digitally printable, provides clear images and true color, and is ideal for short-term, promotional graphic applications.

MPI 3300 digital promotional films are available in a combination of gloss and matte finishes and clear or grey permanent adhesives for point of purchase (POP), trade shows, outdoor signage, wall murals and promotional advertising environments.

Avery Dennison asked visitors to the booth to get social on a new blog, AveryRollPlay.com, an interactive opportunity for the graphics community to connect, share and learn. The blog will be a platform for print service providers to share their stories and a place for conversation.

SGIA Expo attendees were encouraged to demo many of the most popular Avery Dennison digitally printable products on surfaces such as windows, floors and walls. Avery Dennison pressure-sensitive graphic films are easy to install and ideal for a wide range of applications, including interior décor, vehicle wraps and street and window graphics.

For retail wall decorations, Avery MPI 2611 Wall Film is the perfect choice for decorative, branding or POP graphics and it's so easy to install that anyone can do it.

Windows can be enhanced in an attractive way with SF – 100 Ultra Clear window film. It's optically clear and boasts a wide variety of printing options to cover both internal and external graphics, while installing in minutes. It provides a great way to draw consumers off the street and into a retail environment.

Avery MPI 1005 Supercast films feature excellent color saturation and pop as well as enhanced conformability to stay down over complex curves and rivets with no tenting or lifting. These digitally printable films are ideal for branding and retail applications in addition to vehicle wraps and fleet graphics.

Several of these products were printed by OEM partners in their booths at the show, including Epson America, Inc., HP, Mimaki, Mutoh America, Roland DGA Corp., Seiko – Infotech Division, Triangle Digital INX Digital Co., Drytac Corporation and Zund America, Inc.

The floor graphics in the Avery Dennison booth were created by Road Rage Designs in Spring Grove, IL.

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