There could be some good news for the printing industry if CPrint International affiliates’ 2011 sales growth over 2010 is any indication. According to Todd Nuckols, president of CPrint, 64% of CPrinters in the national board program are turning in an average sales gain of 16% this year. Previously NAPL reported that sales for quick and small commercial printers overall are expected to be relatively flat (-0.3%) for all of 2011.
“CPrint affiliates are affected by the downturn in the economy,” said Nuckols, “but they are adding new services and increasing sales activities to drive more sales. Many have shifted their sales efforts from commodity-type printing to marketing and printing and have integrated web services to increase their sales of collateral printing.
Because of CPrint’s emphasis on current financial information, the affiliates can manage their financial strength to take advantage of new opportunities. The sales growth is tied to the company’s overall profitability. We are not only seeing increases in sales numbers, but increases in company profits.”
According to the NAPL report, less than 40% of those quick and small commercial printers surveyed now expect their business to grow this year, still higher than the 31.6% who expect sales to decline, but down sharply from a few months ago.
“We’re seeing optimism within CPrint,” said Nuckols. “By keeping a close eye on the financial situation, CPrint affiliates are better prepared to deal with the outside influences that affect costs. This allows them to concentrate on learning about new products and services to sell and getting in front of customers and selling.
“By no means has 2011 been an easy year for our affiliates,” said Nuckols. “The affiliates have the same pressures of direct material, payroll and overhead costs others have, but they are actively managing these areas. The combination of financial management and selling activities are the main reason for having growth while competitors falter.”