Visual Magnetics has expanded sales of its Visual Magnetics Graphic System product line into Latin America. PrintLAT will be managing the strategic growth of the Visual Magnetics brand in areas including South America, the Caribbean, Central America and Mexico.
David Pachón, a native of Columbia, South America, has held a number of positions in the digital printing industry over the past 20 years and understands the requirements of representing major manufacturers' brands in Latin America. As president and founder of PrintLAT, Pachón specializes in international business and sales management for a broad spectrum of manufacturers in the digital printing industry. PrintLAT will now be responsible for overseeing sales and support for Visual Magnetics' products throughout Latin America.
"David Pachón has extensive knowledge of the Latin American print market and we are confident his team is the right group to expand Visual Magnetics' sales throughout the region," said Joe Deetz, CEO of Visual Magnetics. "As our company continues to grow internationally, collaborating with experienced professionals who understand their local markets will allow Visual Magnetics to best reach and support our valued customers across the globe."
"The magnetic-receptive technology pioneered by Visual Magnetics solves many of the challenges associated with traditional graphics displays, allowing the creation of stunning, photo-quality images that can be changed out in a matter of seconds," said Pachón. "There is a huge opportunity for Visual Magnetics to improve the way Latin American retailers roll out in-store displays and I am excited to spearhead the initiative to grow the company's presence here."