InfoTrends

InfoTrends Launches Study Investigating Opportunities for Supplies in Latin America

The emergence and growth of developing economies comes at a critical time for the supplies industry. The U.S. and Western European markets are oversaturated and highly competitive. For most supplies vendors revenue growth is flat or declining in these regions. Developing economies, such as Latin America, offer new opportunities and revenue streams. To investigate opportunities for supplies expansion into the Latin American market, InfoTrends announces the launch of a new multi-client study The Opportunity for Supplies in Latin America.

Latin America represents one of the largest growth opportunities for office document technology & services. According to data from the IMF and World Bank, GDP is growing 2 to 3 times faster than developed markets. In addition, InfoTrends end-user research shows that business confidence in the region is high which is leading to investments in new technology.

“These factors are creating an environment that is ripe for print and supplies growth,” commented John Shane a Director at InfoTrends. “This market, however, has its own unique idiosyncrasies ranging from channels to purchasing requirements of customers. End-user behavior and buying patterns are unique in each country and understanding these differences is critical to business success.”

InfoTrends landmark study The Opportunity for Supplies in Latin America will help vendors and providers to understand the dynamics and impact of the Latin American markets and what is necessary to be successful. The study will profile Argentina, Brazil, and Mexico which represents 70% of GDP for Latin America.

The study will examine end-user behaviors related to:

  • Technology and device preferences
  • OEM vs. aftermarket trends
  • Buying behaviors
  • Values
  • Brand preferences
  • Channels
  • Sustainability/green issues

The study will also size and forecast the supplies opportunity for Argentina, Brazil, Mexico, and the Rest of Latin America. The forecast will include breakouts by print volumes, paper usage, as well as toner & ink cartridge usage.

All players in this marketplace, including equipment OEMs, independent supplies vendors, supplies distributors and large resellers, and paper mills will benefit directly from the findings of this study. For more information or to purchase the report, contact Scott Phinney at +1 781 616 2123 or e-mail scott_phinney@infotrends.com. Early subscriber rates are in effect through December 2, 2011.

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