Labels with NFC RFID tags facilitate two way communications with consumers. The tag can carry more data than barcodes, URLs, or QR codes. They are more secure, password protected, and can be tracked to a specific person or account.
NFC tag is part of RFID and operates in the 13.56 Mhz frequency. It communicates between a mobile phone with wireless technology & media content. NFC stands for Near Field Communication.
Those using the NFC tags are brand owners, retailers, small businesses, telecom operators, games, transport companies, museums, venue owners, & entertainment providers. It provides a way for them to facilitate two-way communication with consumers. It can produce results by launching special promotions and reinforce brand value with messages. The NFC tag has great advantages. There is no set up, improved customer service, secure transactions, short-range wireless connectivity, and increased revenues. Embedded NFC inlays can provide more information about individual products – information & services, consumer endorsements, user manuals, sustainability & recycling, and brand values. The content can be new functionalities, social networks, or entertainment & media. There are many uses for the tag at the retail level. You can target sales promotions, make purchase suggestions, provide more product information, cross-sell, or provide discount vouchers for instant redemption. The tag can be used in game and toy development to entertain and educate. Mobile marketing is moving forward at a fast pace. This technology has added excitement to promoting brand along with a drive to increase sales.
MPI has been manufacturing RFID labels for eight years and is on the cutting edge of RFID technology and its growing trends. Shauna Bardo, RFID General Manager states, “We are excited to announce that MPI has taken the lead in providing the newest emerging RFID product offerings available today. NFC tags provide opportunity for companies to present their promotional items and new product launches with added depth in sales analysis. It also gives consumers a new dimension in product interaction.”