Dscoop (Digital Solutions Cooperative) has announced that author Sally Hogshead will deliver the keynote address at the 2012 Dscoop annual conference. Dscoop7, the organization's seventh annual conference, will take place March 22-24, 2012, at Gaylord National Hotel and Convention Center in Washington, DC.
Hogshead delivers fascinating ideas, whipsmart research and passionate action. She teaches audiences how to instantly persuade and captivate in a world with a nine-second attention span. Her second book, FASCINATE, has been translated into 14 languages, with praise from business and marketing luminaries Seth Godin and Tom Peters.
After graduating from Duke University, in the second year of her career, Hogshead won more awards than any other writer in the U.S. and was named "the most successful junior copywriter of all time." Today she frequently appears in national media including NBC's "Today" show and The New York Times. The press has described her as "advertising's icon."
"I'm tremendously excited to hear Sally's view on building fascination for your company and brand. My hope is that attendees will take away new ideas to help them grow their business," said Craig Curran, Dscoop7 chairman and vice president of sales at Nosco. "Her experience will help us focus on what is truly special about digital print and our companies, which opens up a fascinating world of possibilities."
Other Planned Highlights for Dscoop7
Educational sessions focused on marketing and branding, as well as new product launches from HP and Partners to help propel members to the next level of revenue growthSpecific tracks for Business and Sales (including Publishing, Photo and Direct Marketing), Operations, Label and Packaging, and Grand Format Access to HP product experts, developers and executives A products and services showcase featuring the most current technology, equipment and solutions serving the digital print industryExtensive networking opportunities with colleagues across the spectrum of HP Graphic Arts
The conference and other year-round benefits are the result of hard work and diligent planning undertaken by the Dscoop Americas Regional board of directors. As of Nov. 1, 2011, Susan Moore, president of DPI, has taken the helm as chairwoman. Board members Rod Key and Mark Sarpa were re-appointed for another two-year term. In addition, Gary Garner of GLS Companies was appointed to the board.
The continuing Dscoop Americas regional board members are:
- Chairwoman – Susan Moore, Digital Printing & Imaging Inc. (Kennesaw, GA)
- Immediate Past Chairman – Larry Vaughn, Ideal Printers (Houston, TX)
- Yogev Barak, HP (Rehovot, Israel)
- Randy Bice, RPI (Seattle, WA)
- Jim Blee, Graphic Tech (Fullerton, CA)
- Craig Curran, Nosco (Waukegan, IL)
- Rod Key, R and R Images (Phoenix, AZ)
- Howard Owen, Stafford Printing (Stafford, VA)
- Jan Riecher, HP (San Diego, CA)
- Mark Sarpa, Progressive Solutions (Santa Clara, CA)
About the Incoming Board Member for Dscoop Americas
Gary Garner is president and CEO of GLS Companies and oversees all aspects of the business operation. Garner started the business in 1984 as General Litho Services, Inc. with five employees. The business has evolved from a straight sheetfed printer to a diversified marketing services provider incorporating creative services, conventional and digital printing, data processing, mailing, fulfillment and distribution services.
Garner is a member of the board of directors for the Printing Industry of Minnesota and an active member of the Printing Industries of America. He serves on the Digital Printing Advisory Council for HP and is a member of the Mailing & Fulfillment Service Association.
"We have a wonderfully passionate and committed group who will continue to push the boundaries of what Dscoop offers to our members, and Gary will make a great addition to our leadership team," Moore said. "We are a user-driven organization, so we are always open to hearing from our members about what we can do better."
Dscoop Americas Honors Outgoing Board Member
The officers and members of Dscoop are grateful for the leadership of David Smith, CEO of Dynamic Print Solutions, who is stepping down from the board of directors after serving four years. His vision and commitment has established the high standards and precedents that the group now uses as a foundation for continued growth.
"We thank David for his years of service and building the community of technical and operations professionals that are essential to Dscoop," Vaughn said. "We are confident that he will continue to be an integral part of the Dscoop community as an active member."