PODi, Digital Printing Initiative

Kodak Supports PODi's 2012 AppForum Digital Printing Conference as a Gold Sponsor

PODi, the Digital Printing Initiative, has announced that top industry innovator Kodak will be a Gold Sponsor at the AppForum, the industry’s leading international digital printing conference, January 23 – 25, 2012 at Tropicana Las Vegas. PODi also welcomes HP and CGS as Silver Sponsors along with Convertible Solutions and Page Technology as AppForum Bronze Sponsors.

“Kodak is pleased to be a Gold Sponsor of the 2012 PODi AppForum, the premier knowledge sharing worldwide forum for marketing services providers, print on demand and all printers using digital technology,” said Gerald Miller, Vice President, Region General Manager for Americas Digital Printing Solutions at Kodak. “Complementing Kodak’s broad portfolio of products, solutions, and services, including consultative services that provide clients tailored strategies for diversification, optimization and digital printing market leadership, is our rock solid commitment to be the best partner to the industry and our customers to grow their businesses. Sponsoring the PODi AppForum is part of our commitment.”

Kodak helps customers adapt, transform and grow their businesses, and has been a solid supporter of the AppForum digital printing and direct marketing show since 2004. Through a comprehensive product and solutions portfolio that integrates revolutionary technologies, smart automation and specialized services, Kodak supplies customers operating in traditional, hybrid and digital graphic environments the broadest choice of software, production products and services for creating and managing high value variable output efficiently and cost effectively.

Other new AppForum sponsors:

“CGS is proud to be a part of the 2012 PODi AppForum,” says Silver Sponsor CGS’ Western Regional Sales Manager, Allison Leach. “More and more operations are looking to find methods of keeping cost down and increasing revenues; CGS helps customers capitalize on their current hardware investments by delivering color management solutions that increase quality, enable operational efficiencies and reduce costs.”

Silver Sponsor HP’s Director of Marketing for the Americas, David Murphy says, “PODi AppForum provides a high-energy environment for the exchange of progressive ideas. It’s a valuable forum for HP’s current and future customers to learn about new applications and business opportunities. Attendees are typically among the more creative and successful members of the graphic arts community and HP is proud to support this conference.”

“Convertible Solutions has always focused on developing unique pre-converted substrates that allow printers to thrive in new market areas,” notes David Williams, Director of Business Development at Bronze Sponsor Convertible Solutions. “The PODi AppForum is one of the best places for printers to identify specific new market opportunities and learn the details about how to succeed in those markets.”

“PODi AppForum is the most effective show at which we exhibit,” says Albert Brooks, CMO for Page Technology Group, AppForum Bronze Sponsor. “Attendees are well-informed, know what they need, and come ready to find solutions, especially relating to web-to-print – solutions Page Technology is prepared to deliver.”

“There are more ways than ever for attendees to easily connect with all of our sponsors this year,” says event organizer and PODi Affiliate Caslon’s GM, David Erlandson. “Our new Tools and Technology Track features panel discussions on tech topics like web-to-print, Personalized URLs or QR codes, led by experts from sponsoring companies. The audience will have a unique opportunity to learn from specialists and hear several points of view.” Additional sponsor-customer touch points include new scheduled product demos, enhanced interactivity at Vendor Fair and Intro Hour, and the popular Gold Sponsor educational sessions presented by successful customers.

PODi’s AppForum is a three-day educational digital printing conference, featuring over 40 sessions, keynote presentations by top innovators, networking opportunities and a Vendor Fair. Tracks include Business Growth Strategies, Leading Edge Applications, Digital Print Technologies, and a conference-within-a-conference – AppForumDirect – that boasts two tracks devoted to cross media and direct mail, Cross Media in Action and Integration Demystified.

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