InfoTrends' China Print On Demand Study Reports Market to Grow Rapidly

InfoTrends has announced the release of a new multi-client study entitled 2011 China POD Market. This study examines the China production printing market and identifies the opportunities for digital printing technology.

According to InfoTrends' research, the China print on demand market will have an 18.8% compound annual growth rate (CAGR) on the overall retail value of print of between 2010 through 2015.


"With the growth of the GDP of China at 10.3 percent from 2009 through 2010, and the compound annual growth rate of 12.97 percent from 2006-2010, the Chinese print on demand market presents significant opportunities," commented Masato Atoda, InfoTrends' Senior Analyst in the Tokyo office. "This comprehensive study provides a view of the China production printing market and the opportunity for digital printing technology. In addition to evaluating the current state of the Chinese printing market, we have developed a forecast through 2015 that is consistent with our existing US, Western Europe and Japan digital printing and industry forecasts."

Results from 2011 China POD Market found, for equipment and supplies vendors, it represents an opportunity for incremental growth and higher net revenue growth than advanced economies will offer. For print service providers in mature economies, it represents new competition, but creates new opportunities for partnerships and business opportunities. With this significant upside potential, it is important to understand the major trends impacting the Chinese printing market.

This multi-client study provides insight and recommendations to help you:

  • Identify Chinese printing market trends and demand drivers for digital print
  • To profile the Chinese market in terms of establishments, hardware equipment adoption
  • To size and forecast the Chinese digital print opportunity for expected device placements and volume development
  • To understand the needs of Chinese print service providers for digital printing

To examine the full range of the production printing opportunity, InfoTrends engaged in 23 in-depth interviews with print service providers in China, all of whom were decision makers as it relates to purchasing equipment and software. In addition, industry professionals, vendors in China, and distributors at Print China 2011 were also observed and interviewed to provide and objective view of the overall market opportunity.

This study is available for immediate purchase. For more information, contact Shimon Ohnuki in Japan at +81-3-5475-2663 or email In the U.S., contact Scott Phinney at 781-616-2123 or email