Unisource Worldwide Inc. has been named winner of a 2011 Markie Award for Outstanding Achievement in the Most Creative Marketing campaign category. The award was presented by Eloqua, a leading marketing automation company, during an award ceremony at the 2011 Eloqua Experience – the company's global user conference.
The Markies, now in their fifth year, set the industry standard for marketing automation and revenue performance management awards. This year alone, the Markie Awards received 200 submissions across 20 categories. Unisource was recognized for its porcelainECO 'Put it in Play Giveaway' campaign.
"Creating an award-winning marketing campaign isn't luck – it is the result of solid research, great targeting, focused content, personalization and timing with positive measureable results, said Ed Farley, Senior Vice President, Marketing & Corporate Communications. "Unisource's in-house marketing team along Mira Design Studio LLC, is honored to receive this award."
The winning porcelainECO 'Put it in Play Giveaway' campaign consisted of three emails targeted to the print community within a 45 day period. The campaign was designed with amusing and creative custom illustration styles using compelling subject lines to create a more personal connection to Unisource customers and prospects.
"A truly creative marketing campaign delights the customer," said Joe Payne, CEO of Eloqua. "Unisource Worldwide delivered delight directly to prospects' inboxes with a highly personalized and fun campaign, and the results speak for themselves. That's why we're excited to recognize their work with a Markie Award. Congratulations to the team!"