Domtar Corporation took home the Environmental Strategy of the Year Award and the Promotional Campaign of the Year - Environmental Message Award at the Pulp and Paper International (PPI) Awards 2011 ceremony held on November 15th in Brussels, Belgium.
Domtar President and CEO John D. Williams attended the ceremony and noted, "The finalists in each of the categories make up a distinguished list from around the world, and we are proud to be among those recognized for their industry leadership. The Environmental Strategy of the Year and Promotional Campaign of the Year awards are a great honor and a testament to our continued sustainability efforts on a number of fronts."
The Environmental Strategy of the Year award recognizes the company's efforts in the areas of sustainable forest management, greenhouse gas reduction and water management, as well as the 2011 development of the Domtar Paper Trail, an online tool that creates personalized customer reports of the environmental and socio-economic impacts of specific paper grade purchases.
The Promotional Campaign of the Year recognizes Domtar's PAPERbecause video, social media and print ad campaign telling the story of paper's utility and sustainability in a humorous and engaging way. The campaign was originally launched in 2010 and recently renewed with the introduction of five new videos.
"For years we've been championing sustainable forest management and fiber procurement, and at the same time we've devoted considerable resources to pursuing emissions reduction and energy efficiency initiatives at our mills," added Lewis Fix, Domtar's Vice-President of Sustainable Business and Brand Management. "Now with the Domtar Paper Trail and the PAPERbecause campaign, we are saying that stakeholder engagement and transparency are a big part of putting our commitment to sustainability into practice."