Global business celebrity and former Fortune 100 c-suite executive Jeffrey Hayzlett takes his own advice as he introduces SpyderLynk’s newest technology in his second book, Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits.
“Running the Gauntlet is about driving change in your organization. I chose to add mobile activation to this book because of the transformative opportunity to connect with the reader, as well as supporting what we feel are important concepts and practices for any company out there—connecting with the people who buy, use and evangelize products and services—yours and ours”, says Hayzlett.
In Running the Gauntlet, Hayzlett offers his familiar step-by-step style on how to educate company owners to stay ahead of their competition in today’s ever changing business environment. Hayzlett explains the most dangerous move in business is the failure to make a move at all. “Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company”, adds Hayzlett.
To further educate the reader, SnapTags are found at the beginning of each chapter. The SnapTags offer a direct link to related video content from Hayzlett explaining the core concepts featured in each chapter. Instead of using the Rorschach-style blot normally associated with a QR code, SpyderLynk uses a company’s own logo for a more cohesive and aesthetically pleasing result.
Anyone can use a SnapTag. All that is needed is a camera phone. Brands already utilizing SnapTag technology include Toyota, Pepsi Zero, Dior, Orbit Gum and the well-commercialized Bud Light Ultimate Fan Experience.
Tony Hsieh CEO of Zappos.co and bestselling author offers Running the Gauntlet high praises, “If the shoe fits, wear it! Jeff's advice fits any hard-charging business owner and leader."
"Running the Gauntlet just played the Trump Card. This book is terrific!" adds EVP of the Trump Organization, Ivanka Trump.
Running the Gauntlet can be pre-ordered at Amazon.com. And for more information on using SnapTags, visit SpyderLynk.com.