As the paradigms of communication shift almost daily, there are only a handful of experts in social media as deeply rooted in photography as Georgia McCabe. Her background for most of her career has been in photography. Over the last five years she’s expanded her already remarkable expertise in communication to social media.
“The biggest thing is keeping on top of things. New applications change every day. If you don’t have a solid understanding of the capabilities of the tools you’re trying to use, you’ll wind up adrift in a sea of frustration,” says McCabe. “Kodak used to have a slogan: You push the button. We do the rest. Well, with social media it’s often You click the mouse, now figure out the rest!”
On Jan. 9, McCabe will be presenting a four-part Social Media Boot Camp helping DIMA attendees promote their business and boost bottom line profitability. With sites like LinkedIn, Facebook, Twitter, YouTube and Google+ social media sites have become businesses greatest strategic asset.
“Years ago we were told you couldn’t be in business without a yellow pages ad. Then it became, you can’t be in business without a website. Today, you can’t be in business without utilizing every aspect of social media,” comments Jim Esp, executive director, PMA.
The DIMA Conference is Jan.8-9, just prior to the opening of PMA@CES and the 2012 International CES. Cost to attend is just $399 for PMA members, an outstanding value thanks to this year’s incredible programming. Other program topics include marketing, business, lighting and branding.
“More so than any other year, we’ve worked hard to develop the relevancy of not only DIMA, but PMA’s entire educational venue to best meet our members needs,” says Esp.
Major PMA events coming soon:
• DIMA 2012/PMA@CES Conferences, Las Vegas, Nev., Jan. 8-12, 2012
•PMA@CES exhibits, Las Vegas, Nev., Jan. 10-13, 2012
• PMA@CES press registration info
• PPFA Convention, Mirage Hotel and Casino, Las Vegas Las Vegas, Nev., Jan. 29 - Feb. 1, 2012
•PSPA/SPAA Conferences, The Renaissance Las Vegas, Las Vegas, Nev., Feb. 18-19, 2012
•6Sight Mobile Imaging Summit, New York, N.Y., June 25-27, 2012